"Insurance marketer's increased workload, combined with tighter budget constraints, a plethora of media options and generally shrinking marketing departments, makes "accountability" a seemingly impossible feat. Especially since marketing credibility has become an issue among many upper level executives."

"I'm often asked "What makes JD different? How does JD deliver Marketing That's Measurable? The answer is simple- we set out to help our insurance clients achieve their critical marketing objectives and we apply our Direct Branding process to do it."

"For more than a decade, we've been advising on and delivering campaigns that address the consumers' needs, breaking-down the complicated options and convoluted jargon in a way that leaves them with a clear path to the right decision for their personal situation."

"Consumers in the market for insurance are turning more toward the Internet than ever before. Social media is a new way to gather information and valued opinions, swaying consumers to make healthier lifestyle choices as well guiding them to educated buying decisions."

"The US insurance market- where 7,500 companies earn a combined annual revenue of $1 trillion- is dependent on effective marketing and accurate forecasting. With 50 of the largest companies owning more than 60% of the market, the pressure to be smarter, faster and more proactive than the competition becomes even greater."