Services: Find Results-Driven Solutions at IDM

EXCEPTIONAL STRATEGY IS AT THE FOUNDATION OF OUR SERVICES

You'll find RESULTS here at Insurance Direct Marketing. At the core of every campaign is a strategy designed to get you the results you desire. You may need to generate orders or inquiries, RSVPs or feedback. No matter what the desired end result may be, our campaign strategy will define exactly how our direct marketing solutions will take you to where you need to be.

Create successful direct response marketing campaigns with a CREATIVE and EFFECTIVE strategy.

The key to effective direct marketing usually does not hinge on the creative approach. Rather, creativity helps draw interest. Statistics show that creative techniques rarely impact response as much as knowing your audience and effectively positioning your offer. Insurance Direct Marketing's approach is to balance the appropriate amount of time and energy on your strategy AND your creative.

To help you achieve the highest return on your total marketing efforts, Insurance Direct Marketing will "close the loop" by providing full service solutions, including:

• Corporate identity development
• Direct mail
  • Cross-sell and Up-sell
  • Customer Retention
  • Lead Generation / Acquisition (agent and direct)
  • Loyalty Building
• Printed communications
• Internet marketing
  • E-mail marketing
  • Website design and development
• Public relations
• Space advertising

What "full service" means to us and our clients: a direct response partner that handles marketing needs for insurers, from "front-end" research through "back-end" analysis. Insurance Direct Marketing's full service capabilities often include all aspects of campaign development, from primary research to design concepting and copywriting to post-campaign trend analysis.

You'll discover Insurance Direct Marketing's services extend beyond those of traditional marketing and advertising agencies. IDM tirelessly searches for ways to help insurance providers reach their specific markets and target customers. We provide marketers like you a clear, powerful and effective voice to use when addressing prospects and customers.

Creating measurable, continually tested direct marketing -- in the mail, by fax, on the web, through newspapers and magazines, over television and radio -- is everything to us.

Create marketing campaigns that have a bigger impact on your target audience. Contact us today.